JOURNAL

  • A WEEK OF AIR / AIR MAX 95 OG

    24 March 2017

    The memorable Air Max that was birthed in 1995 designed by Sergio Lozano, the Air Max 95. The shoe was a breakthrough for Nike on all fronts, from the functional layered construction technique on the upper to the black midsole.  The AM95 featured the first ever, Forefoot Air. The muted balance of shades of Grey, White, and Black vibrantly off set by the Neon Green which have become the synonymous color of the '95 Air Max model. Compartmentalized air with varying PSI units in the heel made the shoe an exceptional ride as the super confident Nike Air Max designers placed a quiet Swoosh near the ankle, letting the shoe's, at the time, technological design speak louder than the brand itself.


  • A WEEK OF AIR / AIR MAX 93 OG

    23 March 2017

    Tinker Hatfield created the Air Max 93 shoe as an artistic celebration of Air technology.  The first Air Max product to utilize a top line bootie construction technique to improve comfort and fit, while a newly developed heel Air unit made its debut. The blow molded cushioning unit was visible around the entire heel would be affectionately dubbed “the bubble.” The prominent “bubble” reflected a refined yet provocative line of thought in Nike technology, making Air truly king.

  • A WEEK OF AIR / AIR MAX 97 OG

    22 March 2017

    Today we highlight the "Silver Bullet" Air Max 97 OG. The running shoe that spawned a revolutionary design by Christian Tresser and represented yet another pinnacle moment in Nike's Air technology with a fully exposed Air sole unit that ran through the length of the shoe's midsole. Though it still incorporated a layer of polyurethane foam, it offered runners sport-specific crash padding to provide more durable heel-to-toe cushioning.  This was the first Air Sole developed specifically for running, harkening back to Nike’s inception as a company on the frontier of high performance footwear for runners.

  • A WEEK OF AIR / AIR MAX 90 OG

    21 March 2017

    With Air Max Day rapidly approaching we wanted to put together a small series highlighting some of our favorite Air Max models throughout the week. First up is the "Infrared" Air Max 90 OG. The second generation Air Max runner that took the technology of the Air Max '87 to another plateau. The third Air Max runner designed by Tinker Hatfield, the Air Max 90, is the definition of an "iconic" silhouette. Revolutionizing the running shoe platform in the early '90s, the shoe earned its stripes for being a comfortable track shoe that boasted timeless, but tech style and eye-grabbing "Infrared" and "Black" color configuration that remains synonymous to the shoe.

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