RASSVET

RASSVET

Paccbet (pronounced “rassvyet” - russian for “dawn” or “sunrise”) is the new skate-oriented label by Gosha Rubchinsky and long-time friend and pro-skater Tolia Titaev. An about-face from the refined runway-friendly fare Gosha is known for, Paccbet’s catalog is heavy on basic graphic tees, moany of which are branded with the instantly recognizable cyrillic alphabet.