G-SHOCK

 
The brainchild of legendary watch designer Kikuo Ibe, G-Shock derives it's name from Ibe's goal of making a watch that could withstand the shock caused by gravity. Ibe and his team had a design criteria dubbed the "triple ten." The watch had to be able to absorb a 10 meter drop, 10 atmospheres of water pressure, and it had to have a battery life of ten years. 

 

 

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