JOURNAL

  • MODERNICA REVISITED: A LOOK INSIDE THE BRAND'S WOOD AND UPHOLSTERY SHOPS / LOS ANGELES, CA

    24 May 2018

    Modernica's quiet compound in Los Angeles exists to preserve the aesthetic of mid-century America while simultaneously placing it's iconic designs in a 21st century context.


     By manufacturing fiberglass shell chairs, fabricating and shaping larger furniture pieces in their woodshop, as well as putting the finishing touches on couches and day beds in their upholstery shop, Modernica does as much as possible in house and by hand. By collaborating with Bape, Cleon Peterson, and Anti Social Social Club, Modernica has created an audience that encompasses both the discerning tastemakers of the interior design world as well as the young, street-oriented consumers who increasingly define relevancy in today's marketplace. In these clips we get down to nuts and bolts and visit Modernica's wood and upholstery shops where two of the oldest crafts known to man are utilized to create pieces that are definitively modern. Inexplicably these atomic-age designs have proven to be as enduring as the existential dread that technological advances from the atomic bomb to the smartphone have stirred in the human spirit. Modernica produces pieces imbued with the hope that these fears can be assuaged through the virtue of world-class craftsmanship, all done to serve a vision in which comfort and style are not mutually exclusive ideals, and crafted for a future as romantic as our collectively imagined past.

  • AN INTERVIEW WITH LEGENDARY SKATEBOARD PHOTOGRAPHER J. GRANT BRITTAIN / ENCINITAS, CA

    18 May 2018

    J. Grant Brittain is responsible for creating some of the most iconic photos in Skateboarding. From Todd Swank's push cover on Transworld, to capturing Jaime Thomas's "Leap of Faith" if you are into skateboarding, you've seen his work. In this interview we sit with him and talk about some of those moments, how he started in the industry, and where he feels like it's going.

  • NIKE X TDE "CHAMPIONSHIP SHOP" VIDEO RECAP / LOS ANGELES, CA

    14 May 2018

    Top Dawg Entertainment and Nike brought some serious noise to our Downtown Los Angeles location this past week with the Championship Shop, a dedicated shopping experience selling only exclusive tour merch. Lines wrapped around Los Angeles street and spilled over to the next block on Main and 7th as fans waited patiently to get their hands on exclusive goods from TDE, Nike, and Reigning Champ, among the most coveted, the Nike Cortez Kenny III "Championship Tour."
    See the video recap below:

  • PUMA X MAC COSMETICS EARLY LAUNCH PARTY / BEVERLY HILLS, CA

    13 May 2018

    PUMA and MAC Cosmetics partnered up to celebrate the 50th anniversary of the Suede. In lieu of the celebratory capsule we teamed up with PUMA and put together and launched the full collection a week early on May 11th. Influencers came out to show some love whilst MAC Cosmetics provided makeup services for ladies who purchased pairs of the PUMA x MAC Suede along with a fun Photo Booth experience for all the guests. Here's what went down.

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