INSOMNIAC LTD® is the combined creative vision of streetwear luminary Rick Klotz and the massive EDM promoter Insomniac, with both having roots that go back to the underground origins of streetwear and rave culture. When Rick Klotz was making fliers for underground promoters and plotting his groundbreaking streetwear label Freshjive, Insomniac was laying the groundwork for the type of electronic music events that would go on to dominate the world. So, it’s only fitting that the two entities should reconvene for a label that call to mind the halcyon days rave culture for a new generation.