FRAGMENT X DR. MARTENS HOLLINGBORN DERBY FEATURE

To showcase this collaboration we drafted a visual narrative through a series of
photographic stills. Focusing on sharply dressed trio our subjects find
themselves at a rundown motel with a subversive vehicle. Still on the
run, the band decides to abandon their dysfunctional automobile
and travel on foot. The retro setting and styling seen perfectly
suit the shoe by highlights classic appeal and modern feel.

fragment design's Hiroshi Fujiwara and British boot manufacturers, Dr. Martens
come together to redesign Fujiwara's favorite Dr. Martens shoe model, the
Hollingborn Derby, which has been carefully crafted in the United Kingdom.
Dressed in a completely "blacked out" color palette the shoes' uppers are
composed of patent leather and feature the fragment® lightning
bolt logo debossed on the heel. Like all Dr. Martens footwear, the shoes
come with a rugged, but bouncy "Air Wair" lug sole for extreme
comfort and reliable durability. 

The fragment® x Dr. Martens "Made in England" Hollingborn Derby
will be available in-store and online May 24th.

CREDITS:
PHOTOGRAPHY / DIRECTION: JAYSON PALACIO
ASSISTANTS: JAMES MILLER, FRANCO ZULUETA
MODELS: HAYDEN WHYTE, NICO SPRIGGS, AUSTIN RIGGS
SPECIAL THANKS: BEN LAU, BRIAN CHOR


"FRAGMENT® X DR. MARTENS HOLLINGBORN DERBY"

 ©2019 BLENDS UNDERSTANDING OF NOTHING

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