Identified by the legacy of greatness, Jordan brand carries on tradition bringing forth new innovative ideas as well as the iconic signature styles fans have grown to love. Jordan brand is a household name and people of all ages and social statuses attributed to the fact that the shoes, from the Jordan III to the most recent model, have always been about Michael Jordan. The designers take his ideas, hobbies, and life into account and incorporate these feelings into the shoes. A number of Jordans have been designed after Jordan’s cars and some of the more recent models. The Air Jordan line continues its tradition of quality, high-fashion basketball and athletic shoes that appeal to the masses.