MODERNICA REVISITED: A LOOK INSIDE THE BRAND'S WOOD AND UPHOLSTERY SHOPS / LOS ANGELES, CA
Posted: May 24 2018
Modernica's quiet compound in Los Angeles exists to preserve the aesthetic of mid-century America while simultaneously placing it's iconic designs in a 21st century context.
By manufacturing fiberglass shell chairs, fabricating and shaping larger furniture pieces in their woodshop, as well as putting the finishing touches on couches and day beds in their upholstery shop, Modernica does as much as possible in house and by hand. By collaborating with Bape, Cleon Peterson, and Anti Social Social Club, Modernica has created an audience that encompasses both the discerning tastemakers of the interior design world as well as the young, street-oriented consumers who increasingly define relevancy in today's marketplace. In these clips we get down to nuts and bolts and visit Modernica's wood and upholstery shops where two of the oldest crafts known to man are utilized to create pieces that are definitively modern. Inexplicably these atomic-age designs have proven to be as enduring as the existential dread that technological advances from the atomic bomb to the smartphone have stirred in the human spirit. Modernica produces pieces imbued with the hope that these fears can be assuaged through the virtue of world-class craftsmanship, all done to serve a vision in which comfort and style are not mutually exclusive ideals, and crafted for a future as romantic as our collectively imagined past.