AIR MAX WEEKEND / LOS ANGELES, CA
Posted: Mar 27 2017
This past weekend Nike celebrated the thirtieth anniversary of "Exposed Air". The celebration(which became a month long takeover) brought Air Max fans from all over the world to flock for special releases and events. Jumpstarting the month long celebration, Nike rereleased the very first Air Max 1 colorways in their original shape and form along with their "Vote Forward" campaign where select designers, artists, and influencers competed to see who shined brightest redesigning the Air Max. What's thirty years without celebrating the original design of the Air Max 1? It was only right that Nike dug through their archives to reissue the original shape of the Air Max 1 staying true to the shoe's facade and backing it with highly anticipated launches with the reemergence of the atmos x Nike Air Max 1 "Elephant Print" and the new Air Max 1 Master. "S'Neads" artist and fellow sneaker enthusiast, Tyree Dillihay, curated a series of "Air" inspired comics and coloring books as gifts with any purchase of Air Max product.
To hone in on Nike's ever-evolving exposed air program, the brand unveiled its latest Air Max model, the VaporMax, the lightest and most flexible Air max to-date. Enthusiasts who acquired special tickets to Nike's SNEAKEASY were able to experience the new tech with a catwalk-like platform in-which they were experienced the new shoe in-person as well as visualize some of the evolution of the Air Max model over the past three decades. To seal the deal, Nike shut down La Brea Ave. in West Los Angeles for a late night event celebration to launch the latest silhouette. The SNEAKEASY also gave fans an all over experience in crafting their own custom VaporMax ID along with limited edition prints and other garnishments to quench their Air Max thirst.